Etro
Vela Bag Campaign
Digital Solution
Services: Digital Strategy, Display Advertising
Date: November 24
To support the launch of the Vela Bag, a comprehensive digital strategy was developed to enhance brand presence, maximise reach, and elevate product storytelling.
The campaign was activated across a curated network of platforms selected for their editorial alignment and audience relevance, targeting fashion- and luxury-savvy audiences across key international markets.
The approach was built around three core pillars.
- First, brand awareness was driven through partnerships with high-end international publishers, ensuring visibility within premium editorial environments via quality display and social formats.
- In parallel, competitive digital partners were leveraged to extend reach and deliver high-impact in-read formats.
- Finally, a content-driven layer focused on brand storytelling, using paid social formats and native content to narrate the essence of the Vela Bag through the authoritative voices of premium publishers.
