Christian Louboutin
L’exhibition(niste)
MEDIA/MEDIA PLANNING & EXECUTION
Servizi: Media Planning & Buying, OOH Strategy Development, Print Strategy, Paid Social, Digital Media
Data: February - September 2020
Transit OOH channels were leveraged in Paris
Bus Wraps and a Metro Domination were selected in order to amplify the message reach and invite Parisians to visit the exhibition.
A digital and print boost was activated
Awareness campaigns were also activated on the most-used social platforms such as Facebook, Instagram & YouTube, sponsoring the campaign video to a specific qualified & fashion savvy audience. At the same time, the brand selected to take-over cover wraps of quality newspapers such as International New York Times and Le Figaro.
