Christian Louboutin

L’exhibition(niste)
MEDIA/MEDIA PLANNING & EXECUTION
Services: Media Planning & Buying, OOH Strategy Development, Print Strategy, Paid Social, Digital Media
Date: February - September 2020

Raising Awareness about L'Exhibition(niste) - an Exhibition dedicated to the universe of Christian Louboutin

L'Exhibition(niste) campaign is an invitation to discover the Exhibition dedicated to the designer, held at the Palais de la Porte Dorée in Paris. Upper funnel campaigns were activated on the most-used social platforms such as Facebook, Instagram & YouTube, sponsoring the campaign video to a specific qualified & fashion savvy audience.

At the same time, the brand selected to take-over cover wraps of quality newspapers such as International New York Times and Le Figaro.

  • PPD PAID SOCIAL
  • CL NYT

Transit OOH channels were leveraged in Paris

Bus Wraps and a Metro Domination were selected in order to amplify the message reach and invite Parisians to visit the exhibition.

  • Louboutin 450 03
  • Louboutin 450 02