Christian Louboutin

L’exhibition(niste)
MEDIA/MEDIA PLANNING & EXECUTION

Christian Louboutin selected a multi-channel launch for the Exhibitionist campaign, aimed to communicate the opening of the exhibition dedicated to the designer’s creative history in Paris.

Transit OOH channels were leveraged in Paris

Bus Wraps and a Metro Domination were selected in order to amplify the message reach and invite Parisians to visit the exhibition.

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A digital and print boost was activated

Awareness campaigns were also activated on the most-used social platforms such as Facebook, Instagram & YouTube, sponsoring the campaign video to a specific qualified & fashion savvy audience. At the same time, the brand selected to take-over cover wraps of quality newspapers such as International New York Times and Le Figaro.

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