Zegna

A day with GQ and Warren Elgort
MEDIA/DIGITAL MEDIA PLANNING & EXECUTION

Raising awareness and enhancing desirability of Ermenegildo Zegna’s sunglasses summer collection

A branded content with premium quality publisher to reach the desired target audience via leveraging a high-engagement format

The native article tells us about the day in New York of GQ's young filmmaker with Ermenegildo Zegna. GQ produced five custom still shots, still life product shots, and five GIFs on the model. The article included a shoppable product gallery, social amplification, and product placements. Click here to access the article.