Woolrich
Fall/Winter 2024
MEDIA/OOH MEDIA PLANNING & EXECUTION
Services: Media Strategy Development OOH Media Planning & Buying Print Media Planning & Buying
Date: October 2024
The “Let nature be your muse” campaign was crafted to be an ode to the beauty of the world around us, showcasing a dialogue between nature and fashion against breathtaking winter landscapes.
The campaign bridged the gap between the natural and urban worlds, redefining seasonal storytelling through a thoughtful mix of OOH and print media.
Important billboards and digital screens across Milan reflect the greatness of snowy peaks, while sophisticated print ads bring this vision to life in timeless, tangible formats.
By combining bold OOH visuals with elegant print media, the FW24 campaign captures the spirit of the season in every detail, making the campaign an unforgettable celebration of winter.
