Woolrich

FW21- Protect the things you Love Campaign
MEDIA/OOH MEDIA PLANNING & EXECUTION
Services: Media Planning & Buying, Ooh Strategy Development, Print Strategy
Date: September – December 2021

The objective of the brand was to raise awareness and affirm its popularity through a high impact billboard on top of the Woolrich store in Corso Venezia.

Street furniture networks of digital Bus Shelters and FSU as well as scrolling FSU were selected in order to guarantee repetition of the “Protect the things you love” campaign message and maximize impressions.

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Billboard

During the same period, the brand was present in quality newspapers and magazines in key strategic markets for the brand, amplifying visibility.

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