A second chapter to the FW22 3D Greca Goddess campaign
After the FW22 launch of Versace's first 3D Greca Goddess campaign, the SS23 campaign produced by Out There in collaboration with tech partner Centounopercento follows up Versace's creative with another impactful chapter.
The Versace Goddess is depicted in purple as she playfully interacts with the bag, in the campaign involving all landmark elements of the brand. The marble texture resembling Greek statues provides an elegant allure to the creative, also emphasised by the moving golden curtain, which resembles the chain of the bag. The dynamic curtain intensifies the 3D effect whilst representing a trait d'union between all the main elements of the campaign.