Versace
Greca Goddess SS23
MEDIA/OOH MEDIA PLANNING & EXECUTION
Services: OOH Media Planning & Buying, OOH Strategy Development, Creative 3D campaign production
Date: March 2023
A second chapter to the FW22 3D Greca Goddess campaign
After the FW22 launch of Versace's first 3D Greca Goddess campaign, the SS23 campaign produced by Out There in collaboration with tech partner Centounopercento follows up Versace's creative with another impactful chapter.
The Versace Goddess is depicted in purple as she playfully interacts with the bag, in the campaign involving all landmark elements of the brand. The marble texture resembling Greek statues provides an elegant allure to the creative, also emphasised by the moving golden curtain, which resembles the chain of the bag. The dynamic curtain intensifies the 3D effect whilst representing a trait d'union between all the main elements of the campaign.
In addition to creative production, Out There supported Versace with the buying and planning of the three digital screens
This impactful campaign, leverages advanced 3D technology to create a sense of depth and dimensionality, giving viewers a unique and immersive experience. The campaign featured in iconic big digital screens of New York, Chengdu and Shanghai.
