Versace
Icons campaign
MEDIA/OOH MEDIA PLANNING & EXECUTION
Services: OOH Media Planning & Buying, OOH Strategy Development
Date: April 2024
The campaign leveraged unconventional activations to maximize brand resonance.
The Versace Icons campaign, featuring Oscar-winning stars Cillian Murphy and Anne Hathaway, took over the rooftops of Milan, New York, and Los Angeles, igniting major fashion capital streets with stunning video projections, and dominating all screens of Times Square. Video projections transformed iconic buildings into animated canvases, bringing the beauty and elegance of the Icons collection directly into the heart of the cities. The rooftops of Milan, New York, and Los Angeles became elevated stages where fashion intertwined with the urban skyline, creating visual spectacles visible from afar.
At Times Square, the epicenter of global attention, the campaign took over every digital screen, creating an unprecedented visual impact.
Every corner of the famous square was enveloped in the magic of the Versace Icons campaign, offering an immersive experience to millions of daily visitors.
