Versace

Iconic gold posters were spread in key spots of fashion capitals such as Milan, Paris, London, New York and Los Angeles to promote the event.

A wild posting activation guaranteed coverage and high visibility to raise awareness about the brand's event running for the first time on the all-star's favourite Hollywood Hills. Posters benefited from a special and premium quality paper, in order to guarantee a shimmering golden effect aligned with the glamour of the event.