Zendaya is at the centre of a magnetic stage
Prestigious and impactful OOH locations in Milan, New York and Los Angeles were selected to enhance the star of the campaign.As the objective of Valentino’s campaign was to give back the spotlight to theatres and stages, whilst leveraging Zendaya’s relevance, the Milan activation included an innovative OOH creative concept development, where a set of 3D real-life red curtains were added as a frame around the creative. The special billboard was enhanced by a game of lights to resemble theatre lighting and was located in the very central Via Moscova, a trendy area in Milan.