Valentino

DIGITAL/IMMERSIVE TECHNOLOGIES

Valentino’s Roman Stud Bag landed on some of the world’s greatest hotspots featuring a captivating 3D OOH campaign

A synergistic merge between high impact OOH and 3D creatives

The White Roman Stud Bag was at the core of a powerful 3D creative video produced in collaboration with Centounopercento and featured on high impact digital screens situated in some of the world’s biggest metropolis, such as Milan, London, New York, and Tokyo.

The creative playfully depicted the bag’s desirability as each personality – represented by a different coloured glove – is fighting to conquer. The 3D effect makes the campaign memorable, engaging and magnetic for pedestrians in key locations for the brand.

 

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From Out of Home to Augmented Reality...

Augmented Reality experience on occasion of the opening of a pop-up store at the South Coast Plaza shopping center.

Visitors of the store had could witness a unique AR show projected on their physical surrounding after scanning a branded physical QR code with their mobile phones.

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