Valentino
MEDIA/OOH MEDIA PLANNING & EXECUTION
Services: OH Media Planning & Buying, OOH Strategy Development
Date: February - March 2022
Valentino’s OOH campaign featured magnetic Zendaya walking around secret corners of Milan, London, Paris and New York
The campaign was projected onto key spots of the fashion capitals, such as the Brooklyn Bridge and Guggenheim Museum in New York, Piazza San Babila in Milan and Place du Panthéon in Paris.
Zendaya’s presence smoothly merges with the livelihood of the four cities, where crowds have the feeling they can actually meet the Hollywood star strolling around their neighborhoods.
