The objective of the campaign was to promote Valentino's fall/winter 2022-2023 collection in the most iconic & fashion-forward cities of the world, such as London, Milan, Paris and New York. 

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The campaign entirely revolved around the new ‘Rosa Valentino’ called ‘Pink PP’.

This unique color was created by Pier Paolo Piccioli's collaboration with the Pantone Color Institute. Valentino nce again palced Zendaya the centre of the creativity, using the star's popularity and relevance to make the campaign even more memorable. 

By running upon mixed unconventional and traditional formats, the campaign was impossible to miss in the brand’s key cities.

Formats included a pink personalized London phone booth, pink wrapped stairs and boutique in Paris, a customized pink building in Milan, wild posting and branded street flags - as well as video projections in Paris and New York and street furniture and bus wrappings in London.

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