Designed to mirror the spirit of the bag - freedom, spontaneity, and timeless elegance - the campaign asserts a bold visual identity in the urban fabric of both capitals.
Positioned in places of cultural and architectural significance, the Nellcôte becomes more than an accessory - it becomes part of the view.
From Milan's Teatro alla Scala and the Caselli of Corso Venezia, to the historic streets of Saint-Germain in Paris, the campaign integrates seamlessly into high-footfall environments. Each banner is strategically placed to amplify visibility while resonating with the unique rhythm and style of its host city.
