Valentino

Empathy campaign
MEDIA/OOH MEDIA PLANNING & EXECUTION

Launching the Fall-Winter 2020 Collection creating a deeper connection with the audience and evocating a sense of inclusivity in a time of uncertainty and social distancing.

For the launch of the Fall-Winter 2020 collection, Valentino chose to deliver its Empathy campaign as a message of solidarity.

All of the campaign portraits were shot remotely by the talents themselves. The funds generated by the campaign were donated to Spallanzani Hospital's COVID-19 center in Italy. In addition, a combination of wild posting posters and street furniture was produced to support the campaign. To engage better with the local audiences, the messages were tailored to each city: Milan exhibited Italian talents, while Paris boasted with the French artists.

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MILAN WILD POSTING
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MILAN STREET FURNITURE
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