Tory Burch
Beach Club Takeover
BRAND ACTIVATION/OOH MEDIA PLANNING & EXECUTION
Services: Brand Activation Project Management
Date: July 2024
Tory Burch dressed Nikki Beach in Saint-Tropez, redefining how fashion can engage and creating an immersive atmosphere that celebrated the essence of the brand. From the moment guests arrived, they were enveloped in Tory Burch's iconic aesthetic.
Signature patterns adorned everything, from vibrant umbrellas to sunbeds, crafting a visually stunning environment that echoed the brand's elegance. Life-sized games dotted the beach, infusing an element of fun that kept guests entertained throughout their day in the sun.
Just steps away, a stylish pop-up boutique offered a curated selection of Tory Burch products, inviting guests to explore and engage with the brand on a deeper level. The seamless integration of fashion and lifestyle allowed visitors to not only relax and enjoy their surroundings but also connect with Tory Burch.
The partnership between two exclusive brands such as Tory Burch and Nikki Beach exemplified how a thoughtful blend of fashion, fun, and lifestyle can create a lasting impression, transforming an ordinary beach day into an unforgettable experience.
