Stone Island

SS24 - Compass Inside

Stone Island's latest campaign for Spring Summer '24 showcases the brand's new manifesto, "The Compass Inside", via impactful OOH venues in Milan, New York, London, Tokyo, and Chengdu.

Showcasing sixteen ambassadors of the global Stone Island community, the campaign's narrative is deepened with ten thought-provoking questions asked to each participant. As Stone Island's outdoor campaigns cover city streets, their distinctive visuals and messages strengthen key brand's values such as material research and innovation.

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The #SS24 campaign spans across high impact billboards, digital screens and bus shelter networks in major urban centres, resonating with audiences worldwide and enhancing brand recall. 


Shot against the urban backdrops of New York, Chengdu, and Tokyo, the campaign captures the essence of Stone Island, bringing together a global community under the banner of creativity and exploration.


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