Sergio Rossi
FW22 CAMPAIGN
MEDIA/MEDIA PLANNING & EXECUTION (PRINT, DIGITAL, OOH)
Services: Media Strategy Development Print Media Planning & Buying Digital Media Planning & Buying OOH Media Planning & Buying
Date: September 2022
The brand wanted to communicate a big return.
The campaign promoted the birth of a new strong brand identity, now focused on empowerment, sensuality and femininity, whilst keeping the focus on craftmanship high.
Out There supported the campaign across multiple channels, from print and digital content to an impactful OOH advertising strategy that took over the cities of Milan and Paris.
A combination of bespoke digital branded content with international premium fashion savvy titles, as well as cross-country print communication to showcase boldly the campaign’s beautiful imagery.
