MEDIA/MEDIA PLANNING & EXECUTION (PRINT, DIGITAL, OOH)
The objective of this campaign was to launch the brand’s first autumn/winter 2022 capsule collection from the new artistic director Evangelie Smyrniotaki, which brought new life to the brand with her contemporary and innovative spirit.
The brand wanted to communicate a big return.
The campaign promoted the birth of a new strong brand identity, now focused on empowerment, sensuality and femininity, whilst keeping the focus on craftmanship high.
Out There supported the campaign across multiple channels, from print and digital content to an impactful OOH advertising strategy that took over the cities of Milan and Paris.
A combination of bespoke digital branded content with international premium fashion savvy titles, as well as cross-country print communication to showcase boldly the campaign’s beautiful imagery.