Prada
Time Square Catwalk Live Streaming
MEDIA/OOH MEDIA PLANNING & EXECUTION
Services: Media Planning & Buying, OOH Strategy Development
Date: May 2018
Prada’s Fashion Show in Times SquarE
In occasion of Prada’s Cruise collection catwalk, the show was live-streamed on selected synched screens of Times Square, addressing Prada’s objective to go beyond traditional communication forms through a disruptive broadcast. The event was amplified through the transmission across all of the brand’s communication channels.
