Prada
Linea Rossa
MEDIA & DIGITAL/ IMMERSIVE TECHNOLOGIES & OOH MEDIA PLANNING & EXECUTION
The objective was to sponsor Prada’s Linea Rossa Fall/Winter 2022 campaign through an unconventional & impactful 3D creative video, running in the major digital 3D screens across the world.
The campaign showcased a revisited collection that reflects the brand’s ethos of evolution, transformation and change
The creativity was produced in collaboration with Centounopercento and placed ‘Linea Rossa’ at the core of a morphing urban/natural setting. With the use of 3D technology and volumetric video capture, the campaign creates a dynamic feel that perfectly encapsulates the identity of this line.
Out There supported the brand in London, New York, Tokyo, Seoul and Chengdu
The campaign ran on premium digital assets, Taking over some of the most influential OOH screens in the world with 3D capabilities.
