Off-White
Off-White™ KIT
MEDIA/OOH MEDIA PLANNING & EXECUTION
Off-White takes over the streets of Milan, Paris, New York, Los Angeles, and Miami to amplify the release of its 72-hours capsule KIT, which celebrates the cultural soul of the five cities.
The wild posting campaign, just like the Off-White™ limited edition collection, pays homage to each city, with personalized creatives representing their unique spirit and distinctive trademark locations.


Each city is honored with its own kit, in which its respective icons combine with signature Off-White codes to celebrate the creative minds who collaborated with the brand over the past decade.
The Wild Posting was strategically placed in key global cities, creating an urban narrative that aligns with Off-White's style.









