Off-White

Off-White™ KIT
MEDIA/OOH MEDIA PLANNING & EXECUTION
Services: OOH Media Planning & Buying, OOH Strategy Development
Date: November 2023

The wild posting campaign, just like the Off-White™ limited edition collection, pays homage to each city, with personalized creatives representing their unique spirit and distinctive trademark locations. 

Pictures – Milan only – format 1 1 6667

 

Each city is honored with its own kit, in which its respective icons combine with signature Off-White codes to celebrate the creative minds who collaborated with  the brand over the past decade.

 

The Wild Posting was strategically placed in key global cities, creating an urban narrative that aligns with Off-White's style. 

  • Pictures – New York only – format 1 1 01099
  • OffWhite 1x1 4
  • Pictures – Paris only – format 1 1 7194
  • Pictures – New York only – format 1 1 01180
  • Pictures – Paris only – format 1 1 6590