Off-White

Off-White™ KIT
MEDIA/OOH MEDIA PLANNING & EXECUTION

Off-White takes over the streets of Milan, Paris, New York, Los Angeles, and Miami to amplify the release of its 72-hours capsule KIT, which celebrates the cultural soul of the five cities. 

The wild posting campaign, just like the Off-White™ limited edition collection, pays homage to each city, with personalized creatives representing their unique spirit and distinctive trademark locations. 

Pictures – Milan only – format 1 1 6667Pictures – Milan only – format 1 1 6667

 

Each city is honored with its own kit, in which its respective icons combine with signature Off-White codes to celebrate the creative minds who collaborated with  the brand over the past decade.

 

The Wild Posting was strategically placed in key global cities, creating an urban narrative that aligns with Off-White's style. 

Pictures – New York only – format 1 1 01099Pictures – New York only – format 1 1 01099
OffWhite 1x1 4OffWhite 1x1 4
Pictures – Paris only – format 1 1 7194Pictures – Paris only – format 1 1 7194
Pictures – New York only – format 1 1 01180Pictures – New York only – format 1 1 01180
Pictures – Paris only – format 1 1 6590Pictures – Paris only – format 1 1 6590