Moncler

MONCLER GENIUS
MEDIA/OOH MEDIA PLANNING & EXECUTION
Services: OOH Media Planning & Buying, OOH Strategy Development
Date: September 2021

Moncler 1920 11

Out There supported the brand in New York, Tokyo and Milan.

The campaign ran on premium digital assets in two iconic locations: Times Square and Shibuya Crossing. The goal of the communication included capturing creative contents for the digital event and creating buzz around the upcoming launch. The impactful synchronized digital screens were selected for an hourly takeover. The planning in Milan included a coverage of digital street furniture and screens in the busiest and trendiest areas of the city.

 

ny video webny video web
Moncler 1920 01

A Wild Posting activation and street furniture was launched in key European cities to create buzz. The QR code allowed the brand to engage with their audience inviting everyone to become a part of Mondogenius' story.

  • Moncler 1920 03
  • Moncler 1920 04
  • Moncler 1920 05
  • Moncler 1920 06
  • Moncler 1920 07
  • Moncler 1920 08
  • Moncler 1920 09
  • Moncler 1920 10