Out There supported the brand in New York, Tokyo and Milan.
The campaign ran on premium digital assets in two iconic locations: Times Square and Shibuya Crossing. The goal of the communication included capturing creative contents for the digital event and creating buzz around the upcoming launch. The impactful synchronized digital screens were selected for an hourly takeover. The planning in Milan included a coverage of digital street furniture and screens in the busiest and trendiest areas of the city.