The objective of this campaign was to promote Moncler’s performance line ‘Grenoble’, which pays homage and ties back to the brand’s origins, which have their roots in the sports sector.
The Out of Home campaign was featured in key spots targeted for ski and snowboard lovers. From St. Moritz and Crans- Montana, Courchevel in France to Aspen in Colorado.
TIt ran on impactful OOH locations with the purpuse of having a much presence as possibleIt ran on impactful OOH locations with the purpose of having as much presence as possible both in resorts and ski lifts. Many of these spaces were based on transit media such as cable cars and gondola cabin wrappings, while others were traditional static formats such as billboards and bespoke spaces created especially for Moncler Grenoble, that were showcased not only on the ski slopes but also in the Aspen, Vail and Denver airports.
This operation was strengthened with the creation of a personalised Ski Run and a Moncler Snow Park, that were meant to attract and promote the new collection also to a younger audience.