Moncler
GENIUS FW23
MEDIA/OOH MEDIA PLANNING & EXECUTION
Services: OOH Media Planning & Buying, OOH Strategy Development
Date: February 2023
"The Art of Genius" took place for the first time in London and promoted collaborations across multiple industries.
Longtime partners such as Rick Owens, Palm Angels and Fragment Design were joined by new co-creators like Pharrell Williams, JAY-Z, Adidas Originals, Alicia Keys and Mercedes-Benz into an immersive and eclectic live event, hosted during London Fashion Week.
Out There supported Moncler with the OOH planning campaign in Milan, London and Paris, with the objective of creating as much domination as possible.
The campaign ran on still formats like banners, street furniture, wild posting and murals but also transit media assets like cab wrappings. All of this was also supported by a special cube installation placed in Trafalgar Square.
