Mia Becar
Women’s Month with Salma
MEDIA/ DIGITAL MEDIA PLANNING & EXECUTION
Services: Lead Generation Campaigns, Paid Social, Creative
Date: March 2021
On the occasion of women's month, the brand wanted to focus on the Salma hero shoe to generate conversions.
Out There developed a full-funnel social media campaign starting from an awareness phase by leveraging a video format, followed by a tactical conversion phase to retarget the lookalike users of the first phase. In parallel, a lead generation campaign was carried out to gather prospective clients for the brand.