For the launch of the Be Younique campaign, Golden Goose turned the streets of Milan into a vibrant canvas, celebrating individuality and self-expression through an eye-catching OOH project.
At the heart of the campaign was a wrapped tram, featuring bold graphics that carried the message of uniqueness directly to the people. This "showroom on rails" captured attention and transformed the city commute into a memorable, engaging experience.
The city was also adorned with striking posters that not only brightened Milan, but also spread a clear message: everyone is unique.
