Geox
FW19 Campaign – Geox Love
MEDIA/DIGITAL MEDIA PLANNING & EXECUTION
Services: Branded Content
Date: October 2019
The FW19 campaign dealt with current themes such as love for animals and the environment, using testimonials such as sportsmen, actors, and entrepreneurs.
These themes found a perfect positioning within news headlines, in which Out There coordinated the development of editorial branded content through long-form articles that combined text, interviews, videos, and campaign images. Through these storytelling-oriented projects with international publishers, the brand managed to obtain a high level of engagement, maximizing recall.
