Eden of Etropía is the name of the New SS 2023 collection and the first homage of the new creative director Marco De Vincenzo to the brand’s history, identity and core values such as sustainability.
The campaign protagonists appear in a playful and supernatural scenery, representing the eternal tension between fantasy and reality.
A particular focus is given to the apple, the iconic fruit of the collection and a symbol of love, nature and passion.
The Etropia OOH campaign took over major fashion cities such as Milan, Paris and New York and was assisted by Out There with both traditional and unconventional formats.
Etro not only leveraged still and impactful formats like banners, murals and street furniture, but spread their message also via playful installations featuring giant inflatable multi-coloured apples, symbol of Eden of Etropía campaign, in landmark locations of these key cities.
