Diesel
'TIL D DO US PART
OOH MEDIA PLANNING & EXECUTION
Services: OOH Media Planning & Buying, OOH Strategy Development
Date: September 2024
Diesel's Fall/Winter campaign transformed urban landscapes into a dynamic showcase, capturing the emotional highs and lows of a wedding day.
The campaign leveraged on different OOH formats, including billboards, bus shelters, and high-traffic FSU spots. Each location was strategically chosen to maximize visibility, blending seamlessly with the urban environment while demanding attention with Diesel's visuals and ironic tone.
The international activation highlighted Diesel's narrative style, using humor and striking aesthetics to make a statement that stands out in the fashion world.
By turning city streets into a large-scale canvas, the Til D Do Us Part campaign demonstrated how OOH can amplify a brand's identity, bringing its message to life in engaging ways.
