Diesel

'TIL D DO US PART
OOH MEDIA PLANNING & EXECUTION

On the occasion of the Til D Do Us Part campaign, an OOH strategy brought Diesel's storytelling to life across iconic cities like New York, Milan, Paris, and London. 

 

Diesel's Fall/Winter campaign transformed urban landscapes into a dynamic showcase, capturing the emotional highs and lows of a wedding day.

The campaign leveraged on different OOH formats, including  billboards, bus shelters, and high-traffic FSU spots. Each location was strategically chosen to maximize visibility, blending seamlessly with the urban environment while demanding attention with Diesel's visuals and ironic tone.

The international activation highlighted Diesel's narrative style, using humor and striking aesthetics to make a statement that stands out in the fashion world.

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By turning city streets into a large-scale canvas, the Til D Do Us Part campaign demonstrated how OOH can amplify a brand's identity, bringing its message to life in engaging ways.

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