Canali
90 Years Of Inner Beauty
OOH MEDIA PLANNING & EXECUTION
Services: OOH Media Planning & Buying, OOH Strategy Development
Date: September 2024
Creative contemporary formats such as street stencils and wild posting merged the brand's tradition with modernity on occasion of its 90th Anniversary.
The innovative OOH campaign seamlessly integrated some of the city's most iconic locations and transportation hubs, each piece reflecting the elegance of the Anniversary collection.
In addition to these striking visuals, posters around the city brought an artistic flair to the streets, inviting locals and visitors alike to engage with the brand in a fresh and dynamic way. A standout feature of the campaign was the personalized foot stamps, complete with QR codes, strategically placed to encourage passersby to delve deeper into Canali's history and explore the exclusive collection.
This unique approach not only highlighted the brand's commitment to quality and tradition but also created an interactive experience that connected with the audience on multiple levels. By blending traditional advertising with modern digital engagement, the campaign celebrated 90 years of Canali's craftsmanship in a way that truly resonated with the public.
