A playful yet elegant shoot portraying festive sculpture-like compositions. The launch close to Christmas holidays has been communicated with fitting props for the season. The compositions are made with winter flowers or food and spices (cinnamon, ginger, laurel, rosemary).

The campaign is sexy but elegant to bring a historical note to today’s audience. Graphic photographic close-ups, curves, bare skin shot in a very contemporary way. Fresh graphic elements on selected images that include the keyword of the brand DNA.

Beatrice Borromeo and Lucrezia Buccellati meet at Lake Como’s Villa Carlotta, ideal muses to the new one-of-a-kind collection “Il Giardino di Buccellati”. Alongside the photos and videos of the two old friends, a content featuring unique illustrations were created to depict the aim of the collection.

As the narrator, the Bracelet takes us on a journey of discovery, from the origin of the bracelet: the inspiration of the tree, to the protagonist wearing the Bracelet – the inspirer who inspires to fill us with beautiful keepsake memories everyday. For the project we’ve involved three woman from NY, LA and Milan.