Bally
Golden Week 2020
MEDIA/OOH MEDIA PLANNING & EXECUTION
Services: Media Planning & Buying, OOH Strategy Development
Date: September – October 2020
For the launch of the FW20, Bally opted to communicate their campaign in four major Chinese airports
The campaign’s objective was to reach locals during their travels throughout the Country in occasion of the Golden Week in October 2020.
The brand selected strategic assets with high visual impact to capture passengers' attention in Beijing, Chengdu, Shenzhen and a special message in Shanghai's high dwelling time area. The media produced ensured a lasting memory of the message transmitted directly to the passengers and local boutiques.
