Valentino

AVANT LES DÉBUTS
OOH MEDIA PLANNING & EXECUTION

The Avant Les Débuts collection was released to mark the debut of Valentino's new Creative Director, Alessandro Michele.

The latest Valentino campaign not only captured the essence of the new collection but also brought the brand's heritage back to the streets.

On occasion of the first campaign designed by Alessandro Michele, a global OOH campaign was launched, turning the world's fashion capitals into open-air galleries.

The campaign's OOH strategy has taken over the urban scenes of six major cities - Dubai, New York, Los Angeles, Paris, Milan, and London - paying homage to Valentino archives whilst introducing a bold new chapter in the brand's legacy.

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From digital and static billboards that dominate the cities to FSUs, digital newsstands, and guerrilla-style wild postings, every format was chosen to convey a story that bridges the gap between the classic and the contemporary.

The goal wasn't just visibility; it was about creating a dialogue with the audience, inviting them to experience Valentino's world as a living, evolving narrative.

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