Valentino
Flower Kiosk
BRAND ACTIVATION & PROJECT MANAGEMENT
Services: Brand Activation, Project Management
Date: September 2025
On the occasion of Milan Fashion Week and to celebrate the reopening of the Valentino boutique on Via Montenapoleone, the Maison Valentino brought its signature elegance to the streets of Milan with a one-day brand activation.
For this special moment, Valentino took over a traditional city flower kiosk, transforming it into a refined, poetic installation that reflected the brand’s timeless aesthetic and spirit of generosity.
Throughout the day, passersby were invited to receive exclusive Valentino-branded bouquets, personally designed and handcrafted by renowned Belgian florist Thierry Boutemy. Known for his distinctive artistic sensibility and his ability to translate emotion through natural composition, Boutemy created floral arrangements that embodied the Maison’s values of beauty, craftsmanship, and intimacy.
This ephemeral activation offered a memorable encounter with the Valentino world - a gesture of artistry and connection that celebrated both the reopening of the Montenapoleone boutique and the vibrant atmosphere of Milan Fashion Week.
