Tory Burch
Boutique Facade
OOH MEDIA PLANNING & EXECUTION
Services: OOH Media Planning & Buying, OOH Strategy Development
Date: July 2024
To mark the launch of Tory Burch’s Resort 2024 collection, a large-scale OOH activation was carried out in Paris.
The Rue Saint-Honoré boutique was fully wrapped with a distinctive bunny portrait, creating a strong visual impact on one of the city’s most prominent shopping streets.
The concept extended to the store interior, ensuring continuity between the exterior and in-store experience. This integrated approach transformed the boutique into an immersive environment designed to attract attention and encourage visitors to explore the new collection.
The project combined visibility, creativity, and brand storytelling, effectively reinforcing Tory Burch’s presence in the Paris fashion landscape.
