Valentino
Nellcôte Campaign
OOH MEDIA PLANNING & EXECUTION
Services: OOH Media Planning & Buying, OOH Strategy Development
Date: June 2025
Designed to mirror the spirit of the bag - freedom, spontaneity, and timeless elegance - the campaign asserts a bold visual identity in the urban fabric of both capitals.
Positioned in places of cultural and architectural significance, the Nellcôte becomes more than an accessory - it becomes part of the view.
From Milan's Teatro alla Scala and the Caselli of Corso Venezia, to the historic streets of Saint-Germain in Paris, the campaign integrates seamlessly into high-footfall environments. Each banner is strategically placed to amplify visibility while resonating with the unique rhythm and style of its host city.
By blending fashion with urban architecture, Maison Valentino reimagines the cityscape as a stage for brand expression. The result is a campaign that not only captures attention, but lingers in collective memory -transforming everyday spaces into moments of aesthetic impact.
