Out There announces Out_There+, a suite of measurement tools for OOH advertising.

Out There's expertise in the field of print & digital media, OOH and Immersive Technologies enabled to work on highly engaging projects and create impactful solutions over the years, offering constant support in defining the strategy and cross-media planning.

As proof of this, Out There has decided to collaborate with expert measurement analysts to offer its clients a series of advanced services, both quantitative and qualitative, in the field of outdoor planning.

Out_There+ services can be integrated individually or combined to meet the specific needs of each OOH campaign, both in Italy and internationally, including:

Quantitative Analysis:

• Footfall Analysis: Measures the increase in in-store traffic generated by the OOH campaign.
• Digital Retargeting: Engages the audience reached by the OOH poster with targeted communication, strengthening brand awareness and customer connection.
• Website Visitation: Encourages interaction with a QR code integrated into the OOH creative, monitoring the number of users who visit your website.

Qualitative Analysis:

• Brand Lift: Online surveys that evaluate the impact of the campaign on brand perception, providing quantitative data with qualitative value to optimize your strategies.
• OOH Scorecard: A series of key parameters defined by Out There to evaluate the value of OOH sites during the booking phase, deepening the visibility, overall impact and prestige of each location.

Please visit the dedicated presentation for a complete overview of the services offered here and contact us for more information.