New York

New York is defined by constant movement and energy, where streets, avenues, and public spaces are always alive. From the bright lights of Times Square to the creative streets of SoHo, and from the industrial-chic architecture of the Meatpacking District to the avenues of Midtown, the city presents a rich and diverse urban landscape. Commuters, tourists, and residents intermingle across sidewalks, subways, and plazas, creating a dynamic rhythm that is both fast-paced and layered.

Outdoor media is woven into this urban fabric: façades, transit shelters, and large screens coexist with the city’s architecture and street life, becoming part of its visual culture. Beyond the iconic billboards, New York’s street art heritage - from painted walls in Brooklyn to large-scale murals across downtown districts - represents another face of the city, now embraced by luxury brands as authentic canvases for expression.

Iconic landmarks such as Rockefeller Center or Hudson Yards host memorable brand takeovers and large-scale experiences that blend architecture, performance, and spectacle. The density of the streets, the variety of neighborhoods, and the constant flow of people create opportunities for presence in areas where attention naturally converges. In New York, out-of-home is not just about visibility; it mirrors the city’s energy, offering brands a way to connect with audiences who are moving, watching, and interacting across an ever-changing cityscape.