Los Angeles

Los Angeles is a city shaped by light, movement, and cultural diversity. From Sunset Boulevard to Melrose Avenue and Rodeo Drive, its neighborhoods blend commerce, creativity, and lifestyle, offering varied streetscapes and distinct visual rhythms. Unlike many other cities, Los Angeles is experienced largely from behind the wheel  its vast network of boulevards and freeways defines the way people move, see, and interact with the city.

This car-centric perspective has shaped its out-of-home landscape: formats are large, immersive, and designed to capture attention across flowing vehicular routes. Billboards rise along Sunset and Wilshire Boulevards like cinematic frames, engaging audiences through scale, color, and light. The city’s deep connection to film and visual storytelling reinforces this sense of spectacle - every display, every surface carries echoes of Hollywood’s creative legacy.

From downtown’s urban pulse to the curated energy of West Hollywood and Beverly Hills, Los Angeles offers a unique interplay of motion, imagery, and imagination. Its out-of-home environment is expressive and monumental, transforming everyday commutes into visual experiences that reflect the city’s identity.