Diesel
Denim Campaign
OOH MEDIA PLANNING & EXECUTION
Services: OOH Media Planning & Buying, OOH Strategy Development
Date: May 2025
On the occasion of the launch of Diesel's FW25 Denim campaign, a comprehensive out-of-home activation was executed across Milan, London, Venice, and Paris to bring Diesel's irreverent and bold brand identity to life within key urban environments.
The campaign leveraged a strategic mix of digital screens, large-scale banners, and street furniture placements, all strategically placed in high-traffic and prominent areas to maximize visibility and audience engagement. From busy city streets to Venice Airport, each placement was thoughtfully selected to ensure a cohesive and impactful brand presence that resonated with diverse audiences on the move.
The OOH activation successfully amplified the FW25 Denim collection launch, delivering a strong and unmistakable statement throughout some of Europe's most iconic cities.
The OOH activation successfully amplified the FW25 Denim collection launch, delivering a strong and unmistakable statement throughout some of Europe's most iconic cities.
