Ami Paris
Ami Paris partnership with Balthazar
BRAND ACTIVATION & PROJECT MANAGEMENT
Services: Brand Activation, Project Management, Media Buying & Planning, Creative Strategy, Creative Content
Date: February 2026
Bonjour New York!
To strengthen its presence in New York, Ami Paris partnered with the iconic Balthazar restaurant in the heart of SoHo from February 11th to March 18th
The partnership was conceived as a creative dialogue between two institutions rooted in French culture, transforming the iconic brasserie into an immersive expression of Parisian art de vivre in New York. The space was reimagined through co-branded details, subtle architectural gestures, and everyday rituals, creating an environment shaped by conviviality, authenticity, and shared experience.
Over the course of the month, the collaboration came to life beyond the walls of the restaurant through a wild posting campaign across SoHo and a three-day co-branded cart activation outside the Ami Paris store, offering to the lucky passersby Balthazar Bakery’s exquisite pastries and beverages.
